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One is the Holiest Number
I am going to talk about my spirituality, which is something I rarely do. I do so because these are Holy days and I am feeling prayerful. Apropos, I will be discussing prayer. I love Aimee Mann‘s...
View ArticleTwitter PR from the Financial Times
My buddy David Gelles is now a Technology reporter and blogger for the Financial Times and I was so happy to see David writing about Twitter PR, something very dear to my heart, Companies use Twitter...
View ArticleCan You Nail a Cold Pitch to A-List Bloggers?
In an effort to really get to know the folks who are “in my space” and in the space of my firm, Abraham Harrison, I downloaded the AdAge Power 150 OPML and hacked it into a spreadsheet. Then, I had my...
View Article38 Articles About Social Media Strategy and Techniques
I have collected a number of thoughts I have had on social media, blogging, social networking, blogger outreach & engagement, blogger activation, astroturfing, and other fun stuff I call Insights —...
View ArticleBlogger and Journalist Outreaches for Earned Media Coverage
In Abraham Harrison‘s outreach campaigns to bloggers and press, we regularly get 50 to 200 articles published for a client per 6-8 week outreach cycle – this is generally an order of magnitude more...
View ArticlePosition your key staff as experts in their field online
If you Google the name of our President and COO, “Chris Abraham“, you will see what it means to dominate the search engine results and own a position as an expert in a field. We can do the same for...
View ArticleSuccessful SNS’s Will Be Modeled on the College Campus
The future of Social Network Services (SNS) can be discovered on High School and College campuses. I believe that topic-specific “vertical” SNS’s are very important, but I also think that the model...
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My Ode to Australian Boots: Rossi Boots
If you have ever met me, there’s a chance you might have wondered what the hell I am wearing on my big feet. Well, since I discovered Blundstone boots in Sydney, Australia, while backpacking around...
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Social Media and Blogging Ethics and a Code of Conduct
Bloody great, best-in-breed, article about online PR and marketing ethics by my buddy David Gelles of the Financial Times — he is surely a golden child and new media journalist rock star… be sure to...
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The SEO Benefits of Blogger Outreach and Earned Media
After I wrote The Powerful SEO Benefits of Blogger PR Outreach, I looked around Google a little bit under the keywords “blogger outreach” and on the first page I discovered my new friend and partner,...
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Chelsea Reviews My Comm350 Guest Lecture
I spoke to two classes of communications majors today about digital PR and social media marketing. It was a wonderful experience. The University of Maryland undergraduate course was called Comm350:...
View ArticleWhat You Can Learn from Twitter’s Success
Rohit Bhargava from the Influential Marketing Blog just posted a very insightful article about how we entrepreneurs can learn from Twitter, 7 Lessons Entrepreneurs Can Learn From Twitter’s Success —...
View ArticleThe State of Buzz (and Word of Mouth) in 2009
I spent three years working at New Media Strategies, from 2003-2006, doing buzz marketing and have spent from 2007-2009 doing some semblance of word-of-mouth and public relations. As a result, I am...
View ArticleHow to Make Constructive Criticism Online
Chris Garrett has a super-smart, “stop, think, breathe, write, review, share, rewrite, and then maybe don’t hit post,” list of things to consider before criticizing anyone or anything online, 10 Tips...
View ArticleOnline Reputation Management Needs to Be Proactive
We do brand reputation and online reputation management and the number one thing we tell our clients is that if you don’t amplify your brand online — add some signal to the noise, if you will — then...
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Lee Hopkins on Email Marketing in Digital PR
When I realized that I could download the OPML file from the Power 150 site and then hack it around into a contact list of over 900 of the top advertising, marketing, PR, and SEO bloggers on the...
View ArticleSEO Strategies Aren’t Either Or But Both
Nick from Search Engine Optimization Journal says it short, sweet, and right on, Is Organic SEO Really Your Best Option? For years SEO practitioners have been proclaiming the virtues of organic SEO....
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Social Media Promotes Your Business
Image by luc legay via Flickr You are not too late to enjoy the benefits of social media — you will never be too late — because the spoils in social media marketing go to the company that can maintain...
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Joe Gerstandt Speaks
Joe Gerstandt Speaks, originally uploaded by Chris Abraham. Joe Gerstandt speaks about the revolutionary and transcendent nature of social media and social networks and how we, all of us, are...
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Erika Mauer Was My Neighbor in Berlin
Berlin is surely the coolest city on earth. Erika La Tour Eiffel (AKA Erika Mauer) was my next-door neighbor for a while in Berlin. She is an Objectum Sexual and here is her story! (You can watch all...
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